New majority shareholder, Parcom.
Mission
statement
Our mission is to remain a leading player in the men's premium branded jeans and casual apparel business in the Benelux and DACH area as well as expand our business to other European countries. Just Brands is building the business step by step, consistently offering our partners and our customers high-quality, comfortable and relevant products, supported by distinctive image platforms and related services and partnerships. We are a proud company with a focus on the long term, high ethical standards and respect for the environment. Our company culture is based on shared commitment and dedication to achieving our goals. Entrepreneurship and personal growth are encouraged in a healthy, no-nonsense, honest and open working atmosphere.
2024
Launch of American Classic Chino
2021
Opening first Cast Iron store in the Netherlands.
Introduction American Classics.
Introduction Vanguard in Germany.
2020
Launch XV jeans and collection
2019
Opening first PME Legend Flagship Store in the Netherlands (Amsterdam).
First PME Legend store opens in Zurich.
2018
Extension European Headquarters.
2017
Launch PME-333 capsule
Limited edition heritage collection.
2016
First custom-built Moto Guzzi Vanguard bike V8
First PME Legend store opens in Oberhausen
2015
COMMANDER JEANS campaign launching with the tv-commercial
The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult
GENERATION 2 campaign launching with the tv-commercial
The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult
PME LEGEND road tour DACH
First PME Legend store opens in Antwerp
2014
Collaboration with MADE-BY
2013
Introduction of web powered retail
2012
BARE METAL JEANS campaign launching with the tv-commercial
PME LEGEND goes international
CAST IRON fashion show at Amsterdam fashion week
2011
Launch of the tv-commercial for the PME LEGEND JEANS AVIATOR
The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult
Introduction of new shop in shop for all brands
2009
Opening of the first Just Brands store in Amsterdam
Opening of the Just Brands Headquarters
Launch of PME LEGEND BARE METAL
2007
Launch of VANGUARD
CAST IRON gets its distinctive look
2003
Launch of CAST IRON
1999
Introduction of PME JEANS
Footwear added to the collection.
Launch of Specialty store concept.
1998
Launch of Shop in Shop concept.
PME Legend becomes one of
the top three companies in
the market.
1992
PME Legend introduces
the cargo pilot theme
Introduction of the PME Legend Sheepskin,
the icon of aviation gear.
Company founded