A no-nonsense, honest 

and open working 

atmosphere.

Mission
statement

Just Brands is a proud company with a focus on long term. Step by step we are building a strong organization to enable us to be a leading player in the premium jeans, casual & men clothing market and to strengthen our position in the Benelux and DACH countries. We do this by consistently offering high-quality products and by working intensively with our partners. This not only enables us to put the three brands on the map by standing out from the crowd but to further expand.

Our corporate culture is based on a flat organization structure. We encourage our people to be proactive and entrepreneurial, and we embrace personal growth. We do so by working in an honest and open no-nonsense work environment where mutual respect is the central theme.Our high ethical standards and respect for the environment mean that corporate responsibility is an important pillar for Just Brands.

  • Market leader in the Netherlands - growing strong in DACH countries and Belgium.
  • A distinctive statement with proficient marketing and authentic visual merchandising.
  • EDI-managed lifestyle fashion concepts with popular appeal and an NOS Jeans offer.
  • Modern brands that attract the target groups with three strong story lines.
  • A grown-up look, up to size XXXL. With high-quality, detailed solutions and a superb price/performance ratio.
  •  A reliable and financially healthy international partner with a long, stable and successful history in the Benelux.
  • A variety of opportunities to work together and achieve good resale and high returns.

2019

Opening first PME Legend Flagship Store in the Netherlands (Amsterdam).

First PME Legend store opens in Zurich.

2018

Extension European Headquarters.

2017

Launch PME-333 capsule

Limited edition heritage collection.

2016

First custom-built Moto Guzzi Vanguard bike V8

First PME Legend store opens in Oberhausen

2015

COMMANDER JEANS campaign launching with the tv-commercial

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

GENERATION 2 campaign launching with the tv-commercial

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

PME LEGEND road tour DACH

First PME Legend store opens in Antwerp

2014

Collaboration with MADE-BY

2013

Introduction of web powered retail

2012

BARE METAL JEANS campaign launching with the tv-commercial

PME LEGEND goes international

CAST IRON fashion show at Amsterdam fashion week

2011

Launch of the tv-commercial for the PME LEGEND JEANS AVIATOR

The no. 1 best selling JEANS in the Netherlands.
Source: Jeans Cult

Introduction of new shop in shop for all brands

2009

Opening of the first Just Brands store in Amsterdam

Opening of the Just Brands Headquarters

Launch of PME LEGEND BARE METAL

2007

Launch of VANGUARD

CAST IRON gets its distinctive look

2003

Launch of CAST IRON

1999

Introduction of PME JEANS

Footwear added to the collection.

Launch of Specialty store concept.

1998

Launch of Shop in Shop concept.

PME Legend becomes one of
the top three companies in
the market.

1992

PME Legend introduces
the cargo pilot theme

Introduction of the PME Legend Sheepskin,
the icon of aviation gear.

Company founded